About us

Urban Stitch Boutique opened in the Fall of 2013, with a vision to help in creating a shopping community, in a special and decadent way. With style, we thrive to create a special experience with each and every visit.

We are a fashion boutique: Featuring a collection of contemporary designers, specialty lifestyle brands and Home Accessories. We are located in the the heart of the Uptown district in Oakland, CA. 

As a fashion collective, we are determined to build lifestyle environments that create an emotional appeal, while offering fashion forward options for multiple aspects of your personal style. 

We have created one cohesive lifestyle inside of this exclusive, 2nd floor retail space-with views of beautiful downtown, throughout.

As a show space: We offer select opportunities to connect with the community and fashion industry including: fashion showcases, industry workshops, exclusive membership access and private event rental.   

 

 

MEET THE OWNERS


ALANNA RAYFORD IS THE FOUNDER & CO-OWNER OF URBAN STITCH BOUTIQUE

Alanna is a fashion professional with over 15 years of industry experience in buying, production, wardrobe styling, visual merchandising and business management. She has been successful in putting those experiences to use- as the creator of the former local trade market (launched in 2009) throughout San Francisco (Which originated the Urban Stitch Brand)- To embarking in the development of uprooting and building out an underground fashion/event space (Runway Style House) in the Historical Cathedral Building in Oakland. With both entrepreneurial experiences under her belt she began building a foundation for the retail store of her dreams!

Determined to create substance in fashion knowledge and development , she has nurtured the ability to see design, business and social awareness, with an interesting perspective and eye for great style. Her goals are to continue to build a sustainable brand with a personal touch.

Fashion Curator/Owner: Alanna Rayford

Fashion Curator/Owner: Alanna Rayford

WINNIE ANDERSON IS THE CO-OWNER OF URBAN STITCH BOUTIQUE

Winnie joined the Urban Stitch family in March of 2015 with a shared passion for helping to develop a strong small business community in Oakland. With a history in success as the former founder and owner of Inkwell Tattoo shop in Oakland- along with being a driving force in a number of political platforms within campaign management and support.  

Winnie's entrepreneurial spirit and strength, also keeps her emerged in multiple projects all while committing herself to the creative process of the Urban Stitch brand development. She too, is inspired by style in more ways than one. Her business savy and commitment to making waves in the community brought a great balance to the Urban Stitch Brand and our goals toward growth and additional success to come. 

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URBAN STITCH BOUTIQUE

A CURATED SHOPPING EXPERIENCE.....

INSPIRED BY STYLE