Inspired by Style

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Urban Stitch Boutique opened in the Fall of 2013, with a vision to create shopping community in a special and decadent way. With style, we thrive to create a special experience in each and every visit.

We are a fashion boutique featuring a hand selected collection of contemporary designers, specialty lifestyle brands and home accessories.  

As a collective, we are determined to build lifestyle environments that appeal to your emotional attachment to style while offering fashion forward options for every personality.  We have embodied the action of an "URBAN STITCH" that weaves beauty and confidence into a seamless connection to your best self!   


Meet the Owners

ALANNA RAYFORD is the Founder and Co-Owner of Urban Stitch Boutique

Alanna is a fashion professional with over 15 years of industry experience in buying, production, wardrobe styling, visual merchandising and business management. She has been successful in putting those experiences to use- as the creator of the former local trade market throughout San Francisco (Which originated the Urban Stitch Brand) to embarking in the development of uprooting and building out an underground fashion/event space (Runway Style House) in the Historical Cathedral Building in Oakland. With both entrepreneurial experiences under her belt she began building a foundation for the retail store of her dreams!

Determined to create substance in fashion knowledge and development , she has nurtured the ability to see design, business and social awareness, with an interesting perspective and eye for great style. Her goals are to continue to build a sustainable brand with a personal touch.

Winnie Anderson is the Co-Owner of Urban Stitch Boutique

Winnie joined the Urban Stitch family in March of 2015 with a shared passion for helping to develop a strong small business community in Oakland. With a history in success as the former founder and owner of Inkwell Tattoo shop in Oakland- along with being a driving force in a number of political platforms within campaign management and support.  

Winnie's entrepreneurial spirit and strength, also keeps her emerged in multiple projects all while committing herself to the creative process of the Urban Stitch brand development. She too, is inspired by style in more ways than one. Her business savy and commitment to making waves in the community brought a great balance to the Urban Stitch Brand and our goals toward growth and additional success to come. 

Urban Stitch Boutique

A curated shopping experience.....

Inspired by Style